Superior Technology for the Zettabyte World

As the world moves inevitably to ZettaByte consumption of video via IP, MSOs and ISPs are in a unique position to deliver a better viewing experience for connected users, but they are also limited by their network footprint. MediaMelon allows Telcos to federate their networks to create world-class, next generation Content Delivery Networks without having to build a costly distributed delivery infrastructure, and enables services and quality which can allow them to leap frog existing CDN competitors and drive new revenue. The MediaCloud Federation solution is built on two key technologies: 'User Experience' Routing & Multisource Delivery.

MediaMelon patent pending multi-source delivery dynamically switches the source of a video, as the video is playing, from one source to another, based on business rules like performance determined from the users device, cost, or quality of service required by the content provider.

This technology has multiple positive effects on customers:

• It results in the best and most robust viewing quality, without changes to a media publisher's existing workflow.
• By delivering content from multiple sources, with automatic time-outs built into the software, MediaMelon ensures that the reliability and robustness of the delivery is better than any one network by itself.
• The above also ensures that if one delivery source fails, there is no delay or interruption in the video playback, because MediaMelon's technology automatically switches to another source.
• MediaMelon's solution ensures that within a single playback, the video performs the best that it can, irrespective of where the user is located, globally.