SAN FRANCISCO -- MediaMelon, Inc., provider of the MediaCloud service for high-performance IP video delivery and analytics, and LongTailVideo, provider of the industry-leading video player called JW Player, announced today the integration of JW Player with the MediaCloud Analytics and Delivery. The solution provides content owners with state of the art viewer experience analytics and the optional ability to tap into the MediaCloud Delivery Network with delivers content from the best source across multiple delivery networks based on both business and QoS rules. The joint solution gives Media companies the ability to provide the best viewing experience for users while lowering cost and increasing profitability of their online video services.

JW Player developed by the world-renowned developer Jeroen "JW" Wijering, is the leading open-source media player in the Internet today. JW Player supports playback of different video streaming and playlists formats, and has extensive skinning functionality allowing Media companies to customize the appearance. To date, nearly five million copies of the player have been downloaded. The MediaCloud is a hosted service that utilizes MediaMelon.s patented user experience routing and multisource to aggregate content delivery networks and deliver from the best source for each viewer. These delivery sources can include telcos, cable cos, and CDNs, allowing content to be cached and delivered much closer to the .last mile.. The solution is completely focused on providing to media publishers the best set of player features, deep analytics on viewer experience, and the greatest scalability and performance for video delivery.

"Media companies need solutions that offer high performance delivery and analytics capabilities along with advanced and flexible player features," said Dave Otten, CEO of LongTailVideo. "The combination of the MediaCloud solution with JW Player provides a powerful video solution to media publishers looking to better understand their audience and use the analytics to provide better quality viewing experience."

"We are excited to partner with LongTailVideo to enable content providers access to the leading video player on top of our next-generation media delivery solutions," said Kumar Subramanian, CEO of MediaMelon. "The partnership represents a critical evolution for next generation delivery and playback of video content by media companies."

About LongtailVideo

LongTail Video is the premier destination for online video solutions and is the provider of JW Player, industry.s leading open source media player. LongTailVideo caters to webmasters searching for the best online player compatible with dozens of plugins and skins as well as consumers looking for a great desktop player. LongTailVideo is headquartered in New York.
For more information about LongTailVideo, visit www.longtailvideo.com.

About MediaMelon

MediaMelon is on a mission to scale Internet media delivery in the zettabyte age. The revolutionary MediaCloud service utilizes patented multi-source delivery and user experience routing to greatly increase the capacity of media delivery for media companies while simultaneously guaranteeing the best experience for their viewers. This "overlay" service can coordinate delivery across a heterogeneous set of networks and nodes in order to determine the best delivery source based on business rules like available capacity, required performance, and cost. MediaMelon technology unleashes the capacity and efficiency required to handle the constantly growing demand for video and media over the Internet. MediaMelon is headquartered in San Francisco, with a European office in London, and R&D in India.
For more information, visit www.mediamelon.com.