Consumers expect a high quality video experience, especially if the video content is accompanied by advertising or requires some form of payment. Online video publishers typically operate their own origin servers where they store all their videos and use Content Delivery Networks (CDNs) to accelerate delivery of those videos to viewers. Origin servers by themselves offer low delivery costs but face constraints such as server and bandwidth limitations that can result in a poor-quality video experience.

CDNs deploy their own server infrastructure so that publishers do not need to directly make significant investments in Internet-related fixed assets. However, not all CDNs are the same. CDNs vary in terms of their specific service offerings, geographic reach and pricing. Some CDNs use algorithms and negotiate peering relationships to minimize traffic congestion which can result in fast, reliable but expensive delivery of videos. Other CDNs offer to deliver videos inexpensively but may lack quality-of-service guarantees. There is an unmet need in the industry to manage various video delivery sources to maximize performance and minimize cost on behalf of publishers.

MediaMelon, as a software-enabled Video Overlay Network, is focused on serving that need. MediaMelon monitors the performance of every individual video delivery and dynamically sources each segment of the video, as the video is playing, from origin servers, CDNs and other last mile nodes to obtain the best viewing quality at low delivery costs, without changes to a publisher’s existing workflow. MediaMelon can be deployed as a hosted service interfacing with a video publisher’s existing CDN and delivery system, or alternatively, MediaMelon, via its partnerships with CDNs and Tier-1 backbone networks, can directly deliver videos for publishers.

If your business involves delivering video content to viewer via IP networks, if you are an online video producer, distributor, aggregator, Content Delivery Network (CDN), or Content Management System (CMS), MediaMelon solution will reduce your costs of delivering high quality video dramatically while improving the viewing experience of your ultimate users. We will also provide you a comprehensive solution including monetization, advance analytics, security and operational support.

To discuss how MediaMelon can help you improve the quality and profitability of your video delivery, please contact our sales group, by sending an email to sales@mediamelon.com and we will get back to you right away.